Privacy Policy

Effective Date: June 2, 2026

Zirca Luxe Jewels LLC, doing business as Zirca Luxe ("Company," "we," "us," or "our"), is committed to protecting the privacy of all visitors and customers who access or use our website and online store (the "Site"). This Privacy Policy explains what personal information we collect, how we use and share it, your rights with respect to that information, and how to contact us with questions or concerns.

By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree, please discontinue use of the Site immediately.

1.1 Information You Provide Directly

When you create an account, place an order, contact us, or otherwise interact with our Site, we may collect the following categories of personal information:

•       Contact Information: first and last name, email address, and telephone number.

•       Order and Transaction Information: billing address (if applicable), shipping address, items purchased, order history, and payment confirmation details.

•       Communications: messages, emails, and other content you send to us when contacting customer service or submitting inquiries.

•       Account Credentials: username and encrypted password if you create an account.

•       Information Provided at Events: If you voluntarily provide your contact information at vendor shows, pop-up events, exhibitions, community events, or similar in-person interactions, we may collect and use such information in accordance with this Privacy Policy.

1.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies, web beacons, and similar technologies, including:

•       Device and Usage Data: IP address, browser type and version, operating system, referring URLs, pages visited, time spent on pages, and clickstream data.

•       Location Data: general geographic location inferred from IP address (country, state, or city level only; we do not collect precise geolocation data without your explicit consent).

•       Transaction Metadata: timestamps, session identifiers, and fraud-prevention signals.

1.3 Information from Third Parties

We may receive limited information from third-party service providers such as payment processors (e.g., Shopify Payments, Stripe, PayPal), shipping carriers, and analytics providers. We do not purchase or receive personal data from data brokers.

1.4 Sensitive Personal Information

We do not intentionally collect sensitive personal information such as Social Security numbers, government-issued ID numbers, financial account numbers (beyond payment processing handled by our third-party processor), biometric data, precise geolocation, racial or ethnic origin, religious beliefs, health data, or sexual orientation. We ask that you refrain from submitting such information through our Site.

We use the personal information we collect for the following business purposes:

•       Order Fulfillment: processing, confirming, and shipping your orders; communicating order status and tracking information; and handling returns, exchanges, and warranty claims.

•       Customer Service: responding to inquiries, resolving disputes, and providing support.

•       Account Management: creating and managing your customer account.

•       Marketing Communications: sending promotional emails, product announcements, and special offers, but only if you have opted in. You may unsubscribe at any time.

•       Analytics and Site Improvement: understanding how visitors interact with our Site in order to improve performance, usability, and content.

•       Fraud Prevention and Security: detecting, investigating, and preventing fraudulent transactions and other illegal activity.

•       Legal Compliance: complying with applicable laws, regulations, court orders, and lawful requests from government authorities.

•       Dispute Resolution: enforcing our Terms and Conditions, including investigating potential violations.

•       If you voluntarily provide a mobile telephone number, we may use it to provide order updates, customer service communications, appointment scheduling, event-related communications, or other transactional messages. Marketing text messages will only be sent where permitted by law and with any required consent.

•       Automation and Artificial Intelligence: We may use automated systems, analytics tools, artificial intelligence technologies, or machine learning tools to assist with customer communications, marketing optimization, fraud detection, content creation, product recommendations, operational efficiency, and other legitimate business purposes. Such tools are intended to assist our business operations and are not used to make solely automated decisions that produce legal or similarly significant effects on consumers.

•       Customer-Submitted Images and Media: If you voluntarily provide photographs, videos, screenshots, or other media for customer support, product inquiries, styling assistance, exchanges, warranty claims, or other business purposes, we may use such materials solely for the purpose of assisting you and administering our business operations.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following limited circumstances:

•       Service Providers: We share information with trusted third-party vendors who assist us in operating our Site and fulfilling orders, including payment processors, shipping carriers (e.g., USPS, UPS, FedEx), email marketing platforms, and website hosting/analytics providers (e.g., Shopify, Google Analytics). These vendors are contractually obligated to use your information solely to provide services on our behalf and to maintain appropriate security safeguards.

•       Legal Obligations: We may disclose your information if required to do so by law, subpoena, court order, or other governmental demand, or where we believe disclosure is necessary to protect the rights, property, or safety of Zirca Luxe, our customers, or others.

•       Business Transfers: In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site before your information becomes subject to a different privacy policy.

•       With Your Consent: We may share information for any other purpose with your prior explicit consent.

•       Artificial Intelligence and Technology Service Providers: Zirca Luxe may utilize artificial intelligence, machine learning, automation tools, customer service platforms, analytics services, marketing technologies, content-generation tools, and similar technologies provided by third-party vendors to assist with business operations, customer support, marketing, fraud prevention, analytics, product content, and operational efficiency. Any information shared with such service providers will be limited to what is reasonably necessary for the applicable business purpose and will be subject to appropriate contractual, technical, or organizational safeguards where applicable.

Our Site uses cookies, web beacons, pixels, and similar tracking technologies to enhance your experience and collect usage data. Specifically:

•       Essential Cookies: Required for core Site functionality (e.g., shopping cart, session management). These cannot be disabled without impairing Site operation.

•       Analytics Cookies: Collect anonymized data about Site traffic and user behavior (e.g., Google Analytics). You may opt out via your browser settings or the Google Analytics opt-out browser add-on.

•       Marketing/Advertising Cookies: Used to deliver targeted advertisements on third-party platforms. You may opt out through the Digital Advertising Alliance (optout.aboutads.info) or Network Advertising Initiative (optout.networkadvertising.org).

•       We may use advertising technologies provided by Meta (Facebook and Instagram), Google, TikTok, Pinterest, or similar advertising platforms to measure advertising performance, understand customer interests, and deliver relevant advertisements.

You can control cookies through your browser settings; however, disabling certain cookies may affect Site functionality. By continuing to use our Site, you consent to our use of cookies consistent with this Privacy Policy.

We implement commercially reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for data transmitted to and from our Site, restricted access controls, and regular security assessments.

Customers should be aware that email communications may not always be secure. We recommend that customers avoid sending sensitive financial information through email.

HOWEVER, NO METHOD OF TRANSMISSION OVER THE INTERNET OR METHOD OF ELECTRONIC STORAGE IS 100% SECURE. WE CANNOT GUARANTEE ABSOLUTE SECURITY. In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to comply with legal, accounting, and reporting obligations. Specifically:

•       Order and Transaction Records: retained for a minimum of seven (7) years for tax and accounting compliance.

•       Customer Account Information: retained for the duration of your account plus three (3) years after closure.

•       Marketing Opt-In Records: retained for the duration of the marketing relationship plus three (3) years.

•       Dispute and Legal Hold Records: retained for the duration of any pending dispute plus applicable statutes of limitations.

Upon expiration of the applicable retention period, we will securely delete or anonymize your personal information.

Depending on your jurisdiction, you may have the following rights with respect to your personal information:

•       Access and Portability: request a copy of the personal information we hold about you.

•       Correction: request correction of inaccurate or incomplete personal information.

•       Deletion: request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, fraud prevention).

•       Opt-Out of Marketing: unsubscribe from promotional communications at any time by clicking the "unsubscribe" link in any marketing email or by contacting us.

•       Opt-Out of Sale/Sharing: we do not sell personal information; however, to the extent our use of analytics cookies constitutes "sharing" under applicable law, you may opt out through your browser or the tools described in Section 4.

•       Non-Discrimination: we will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at zircaluxe@gmail.com. We will respond within the timeframe required by applicable law. We may need to verify your identity before processing your request.

If you are a California resident, the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, "CCPA/CPRA"), affords you additional rights. This section supplements the information in this Privacy Policy and applies to California residents only.

8.1 Categories of Personal Information Collected

In the past twelve (12) months, we have collected the following categories of personal information as defined by the CCPA:

•       Identifiers (e.g., name, email address, IP address)

•       Commercial information (e.g., products purchased, purchase history)

•       Internet or other electronic network activity information (e.g., browsing history on our Site)

•       Geolocation data (approximate, derived from IP address)

•       Inferences drawn from other personal information to create a profile about consumer preferences

8.2 Sale or Sharing of Personal Information

We do not sell personal information as traditionally understood. We may share certain identifiers and browsing data with advertising and analytics providers in ways that may constitute "sharing" or "selling" under the CCPA/CPRA. California residents have the right to opt out of such sharing by contacting us at zircaluxe@gmail.com with the subject line "California Privacy Opt-Out."

8.3 California-Specific Rights

In addition to the rights described in Section 7, California residents have the right to:

•       Know: request disclosure of the categories and specific pieces of personal information collected, the purposes for collection, and the categories of third parties with whom we share information.

•       Delete: request deletion of personal information we have collected, subject to certain exceptions.

•       Correct: request correction of inaccurate personal information.

•       Limit Use of Sensitive Personal Information: to the extent we collect sensitive personal information (as defined by CPRA), you have the right to limit its use to specified purposes.

•       Non-Retaliation: we will not retaliate against you for exercising your CCPA/CPRA rights.

Requests may be submitted by email to zircaluxe@gmail.com with the subject line "California Privacy Request." We will respond within forty-five (45) days, with one possible extension of an additional forty-five (45) days where reasonably necessary.

Our Site is not directed to children under the age of thirteen (13), and we do not knowingly collect personal information from children under 13 without verifiable parental consent. If we learn that we have inadvertently collected personal information from a child under 13, we will promptly delete such information. If you believe we may have collected information from a child under 13, please contact us immediately at zircaluxe@gmail.com.

Our Site may contain links to third-party websites, including social media platforms and payment processors. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Some web browsers incorporate a "Do Not Track" ("DNT") feature that signals to websites that you do not wish to have your online activity tracked. Because there is not yet a common understanding of how to interpret Do Not Track signals, and no uniform technological standard has been established, our Site currently does not respond to Do Not Track signals. We will revisit this policy if and when a uniform standard is established by applicable law or industry consensus.

California residents: Note that we make additional disclosures about the collection of personal information for targeted advertising or analytics purposes in Section 8 of this Privacy Policy, and you have rights to opt out of certain such sharing as described therein.

We reserve the right to modify this Privacy Policy at any time. If we make material changes, we will notify you by updating the Effective Date at the top of this Policy and, where required by law, by sending you an email notification or displaying a prominent notice on our Site. Your continued use of the Site following any changes constitutes your acceptance of the updated Privacy Policy.

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, or if you wish to exercise any of your privacy rights, please contact us:

Zirca Luxe

Email: zircaluxe@gmail.com

Phone: (978) 201-1346

We will use commercially reasonable efforts to respond to all inquiries within thirty (30) days of receipt.